08/15/12

Organizational Cross-Cultural Adaptation through Social Networks: A Multiple-Case Study of Chinese Firms Operating in the United States

Abstract

In the era of globalization, Foreign Direct Investment (FDI) has become the prevalent internationalization strategy for multinational enterprises (MNE). As cultural distance remaining a barrier for firms to achieve desired performance in their foreign operations, it is less informative as to how firms can reduce the problems caused by cultural distance from the host environment. Using the context of Chinese firms operating in the USA, this study is designed as a multiple-case study oriented toward theory development. Through the examination of the structure of the organizational social networks in the host country, I aim to arrive at a conceptual synthesis to define cross-cultural adaptation to an organization, establish its process and demonstrate its crucial role for firms to successful develop and maintain a stable, reciprocal and functional relationship with the new cultural and institutional environment. The framework contributes to the body of global management knowledge. It also provides a tremendous managerial implication to firms who are coping with the issues brought by cultural distance with the host environment and ultimately helps to enhance their competency in the global market.

Keywords: Cross-cultural Adaptation, Cultural Distance, Social Network Theory, Local Adaptation

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